In his book, Originals, Adam Grant talks about how most original works are produced within the context of producing a large volume of material. This is because when you are producing a large volume of work, you have to reach further and further away from what is conventional to produce new work since you have already produced all the conventional stuff anyway.

I think sometimes we fall into the trap of thinking that if we want to be creative, we will create one, super creative thing. But the problem with that is that all of our first ideas, and usually even our tenth ideas, are still super ordinary. It’s only through pushing yourself to create more and more that you will be pushed to get truly creative, and that is when your best work will happen!