# Adam Walker > Marketing, tech & leadership, minus the hype. Adam Walker is a Fractional CMO and Technology Lead for nonprofits and growing businesses, Executive Director of 48in48, and co-host of the Tech Talk, Y'all podcast. Husband, father of five, and student of stoicism, based in Lilburn, Georgia. Adam makes complex ideas and messages easy to understand. He has founded two marketing agencies (sold one), served as a nonprofit CMO, and led 48in48 as it built 1,700+ nonprofit websites over 11 years. His nonprofit consulting runs through Enable Good. ## Main pages - [Work with me](https://adamjwalker.com/work-with-me): Fractional CMO and Technology Lead engagements for businesses, plus technology and AI help for nonprofits through Enable Good. - [Speaking](https://adamjwalker.com/speaking): Talks and workshops on marketing, technology, and leadership; past events; booking. - [Now](https://adamjwalker.com/now): What Adam is focused on right now: work, projects, the podcast, reading, and home. - [Podcast & Companies](https://adamjwalker.com/podcast-and-companies): Tech Talk, Y'all, 48in48, Edgewise Media, Together Letters, and Enable Good. - [Writing](https://adamjwalker.com/writing): All essays, newest first. ## Writing topics - [Marketing](https://adamjwalker.com/writing/category/marketing) - [Technology](https://adamjwalker.com/writing/category/technology) - [Leadership](https://adamjwalker.com/writing/category/leadership) - [Family](https://adamjwalker.com/writing/category/family) - [Living / Perspective](https://adamjwalker.com/writing/category/living) ## Recent writing - [Two places AI is huge that most people miss](https://adamjwalker.com/writing/two-places-ai-is-huge): If you’re still using AI as a simple chatbot, you’re missing out. Here are the two places I’ve seen it change how I work: rebuilding my own software to fit the way I think, and an AI assistant that kept me from driving to a coffee meeting that no longer existed. - [Surprised by Green Lights](https://adamjwalker.com/writing/surprised-by-green-lights) - [We're live on Product Hunt](https://adamjwalker.com/writing/were-live-on-product-hunt) - [First time I've asked you for anything](https://adamjwalker.com/writing/first-time-ive-asked-you-for-anything) - [Making a Fool of Yourself Is Sometimes the Point](https://adamjwalker.com/writing/making-a-fool-of-yourself-is-sometimes-the-point) - [Best Practices Are Just Average Practices, Embrace the Contrarian Way](https://adamjwalker.com/writing/best-practices-are-just-average-practices-embrace-the-contrarian-way) - [I read for 1 hour per day for 1000 days. Here's what I want you to know.](https://adamjwalker.com/writing/i-read-for-1-hour-per-day-for-1000-days-heres-what-i-want-you-to-know) - [Project 900 - It's time for something a little crazy to help a lot of nonprofits](https://adamjwalker.com/writing/project-900-its-time-for-something-a-little-crazy-to-help-a-lot-of-nonprofits) - [The Magic of a Plastic Sword](https://adamjwalker.com/writing/the-magic-of-a-plastic-sword) - [700 Days of Reading: Lessons, Challenges, and Advice](https://adamjwalker.com/writing/700-days-of-reading-lessons-challenges-and-advice) - [Test Test](https://adamjwalker.com/writing/test-test) - [What I want from 2025](https://adamjwalker.com/writing/what-i-want-from-2025) - [Our Adoption is Over](https://adamjwalker.com/writing/our-adoption-is-over) - [What I have learned from 676 hours of reading (plus book recommendations)](https://adamjwalker.com/writing/what-i-have-learned-from-676-hours-of-reading-plus-book-recommendations) - [Reps Over Results](https://adamjwalker.com/writing/reps-over-results) - [The one question that will help achieve your dreams](https://adamjwalker.com/writing/the-one-question-that-will-help-achieve-your-dreams) - [Every Task Has an Overhead Tax](https://adamjwalker.com/writing/every-task-has-an-overhead-tax) - [Marketing is about Value](https://adamjwalker.com/writing/marketing-is-about-value) - [What do you believe about your capacity?](https://adamjwalker.com/writing/what-do-you-believe-about-your-capacity) - [Why I'm Done with "Experts," and Hope You Are Too](https://adamjwalker.com/writing/why-im-done-with-experts-and-hope-you-are-too) - [How Business Owners Can Use Social Listening to Better Understand Their Customers](https://adamjwalker.com/writing/how-business-owners-can-use-social-listening-to-better-understand-their-customers) - [How to test paid ads to get leads](https://adamjwalker.com/writing/how-to-test-paid-ads-to-get-leads) - [What things would guarantee success if you were to do them for long enough?](https://adamjwalker.com/writing/what-things-would-guarantee-success-if-you-were-to-do-them-for-long-enough) - [How to Kick-start Your Content Marketing This Week](https://adamjwalker.com/writing/how-to-kickstart-your-content-marketing-this-week) - [5 reasons your marketer isn't getting results](https://adamjwalker.com/writing/5-reasons-your-marketer-isnt-getting-results) - [Process is the scaffolding to support growth](https://adamjwalker.com/writing/process-is-the-scaffolding-to-support-growth) - [Great marketing requires making an offer they can't refuse](https://adamjwalker.com/writing/great-marketing-requires-making-an-offer-they-cant-refuse) - [Leadership is about hacking, but not the kind you think](https://adamjwalker.com/writing/leadership-is-about-hacking-but-not-the-kind-you-think) - [More marketers should make lose-win offers](https://adamjwalker.com/writing/more-marketers-should-make-lose-win-offers) - [What I want people to say about me](https://adamjwalker.com/writing/what-i-want-people-to-say-about-me) - [What should your marketing foundation look like?](https://adamjwalker.com/writing/what-should-your-marketing-foundation-look-like) - [Want to win? It's time to change.](https://adamjwalker.com/writing/want-to-win-its-time-to-change) - [Questions to ask when setting marketing goals](https://adamjwalker.com/writing/questions-to-ask-when-setting-marketing-goals) - [Who is your customer?](https://adamjwalker.com/writing/who-is-your-customer) - [Why are you marketing?](https://adamjwalker.com/writing/why-are-you-marketing) - [Three reasons leaders need regret](https://adamjwalker.com/writing/three-reasons-leaders-need-regret) - [The top 10 marketing decisions every business leader must make](https://adamjwalker.com/writing/the-top-10-marketing-decisions-every-business-leader-must-make) - [Marketing is too complex, let's fix it](https://adamjwalker.com/writing/marketing-is-too-complex-lets-fix-it) - [The crazy conversation that led to $33M in impact, and 3 things I learned from it](https://adamjwalker.com/writing/the-crazy-conversation-that-led-to-33m-in-impact-and-3-things-i-learned-from-it) - [What are we wrong about today?](https://adamjwalker.com/writing/what-are-we-wrong-about-today) ## Optional - [Full sitemap](https://adamjwalker.com/sitemap.xml): All 405 essays. - [RSS feed](https://adamjwalker.com/rss.xml) - [Newsletter on Substack](https://adamjwalker.substack.com) - [Tech Talk, Y'all podcast](https://techtalkyall.com)