from the notebook

Marketing

Jan 6, 2026

Best Practices Are Just Average Practices, Embrace the Contrarian Way

May 21, 2025

Project 900 - It's time for something a little crazy to help a lot of nonprofits

Dec 18, 2024

What I want from 2025

Jun 3, 2024

What I have learned from 676 hours of reading (plus book recommendations)

May 7, 2024

Reps Over Results

Apr 29, 2024

Marketing is about Value

Apr 16, 2024

Why I'm Done with "Experts," and Hope You Are Too

Apr 3, 2024

How Business Owners Can Use Social Listening to Better Understand Their Customers

Apr 1, 2024

How to test paid ads to get leads

Mar 27, 2024

How to Kick-start Your Content Marketing This Week

Mar 25, 2024

5 reasons your marketer isn't getting results

Feb 19, 2024

Great marketing requires making an offer they can't refuse

Feb 8, 2024

More marketers should make lose-win offers

Jan 31, 2024

What should your marketing foundation look like?

Jan 29, 2024

Questions to ask when setting marketing goals