Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

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Marketing is about Value

Great marketing always comes down to value. It starts with the values you have as an organization, i.e., Nike values effort and performance. It ends by communicating value, i.e., Nike...
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What do you believe about your capacity?

I'm a big fan of David Goggins. He is a powerhouse. David does things that I imagine no human should be able to do. He is the only person ever...
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Why I’m Done with “Experts,” and Hope You Are Too

Yesterday, I saw a TikTok video of an "expert" claiming that blending up a banana changes its glycemic index. Blending and chewing a banana are the same thing; his claim...
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How Business Owners Can Use Social Listening to Better Understand Their Customers

Ever wonder what your customers really think? Social listening is like being a fly on the wall giving you insight into your customers. Here's how to tune in: Keep an...
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How to test paid ads to get leads

If you own a small business, you have likely considered using paid ads to get leads but need to know where to start. Here is a quick primer to get...
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What things would guarantee success if you were to do them for long enough?

Knowing the right things to do, doing the right things, and doing the right things for long enough to see success are different. I often know what to do, but...
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How to Kick-start Your Content Marketing This Week

Content marketing is about enriching your audience's lives, not just selling. Hereā€™s a quick guide to get started: Choose a Medium Choose a medium you're comfortable withā€”articles, videos, infographicsā€”and start...
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5 reasons your marketer isn’t getting results

Marketing should lead to results. But it often doesn't. I've often seen it with younger marketers in smaller companies, working very hard but only progressing a little. CEOs, here are...
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Process is the scaffolding to support growth

You will not get your company to the next level by keeping your processes in your head and winging it as you go. Gino Wickman - Traction Too many leaders...