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Marketing is too complex, let’s fix it
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The crazy conversation that led to $33M in impact, and 3 things I learned from it
Perspective
What are we wrong about today?
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What inspires me


The difference between looking and seeing
I was in my mid-thirties before I learned to appreciate art. Growing up, I thought art was just about looking at something beautiful and appreciating that beauty. But, in my...


Good or bad? It’s hard to tell.
Getting fired is bad right? Maybe. Landing that dream job is great, right? Maybe. It's hard to tell what something will lead to. I've been fired exactly one time. It...


What’s your sentence?
I've been reading about Stoicism lately. One of its teachings is the idea of Memento Mori, Latin for "remember that you [have to] die." Honestly, this idea scares me, always...


No two journeys are the same
Note that, as you improve, you may be tempted to demand the same from other people. Refrain from that urge. Instead, keep the standard you develop for yourself personal. Natta,...


The thought that made me love cleaning
For most of my adult life, I have loved having a clean space but hated cleaning. Sometimes this tension meant I would avoid cleaning for a long time and then...


What we can’t do
Have you ever found that you can't do something simple? Or, more accurately, that you can't bring yourself to do it consistently? As I look back over my life, I...


What we can’t see
When I started my first agency, we had a client I didn't love. He was a nice guy, and I liked his work, but I thought he was annoying and...