the marketing hat
Fractional CMO
Is your marketing broken? I can help fix it.
- Fractional CMO — three months or longer, leading your team to build and execute a plan
- Marketing leadership — someone who owns the message, the plan, and the results
marketing, tech & leadership, minus the hype
Hi. I’m Adam Walker.
Husband. Father of five. Wearer of fedoras. Helper of nonprofits.
Weekly marketing newsletter, delivered through Substack.
currently —Fractional CMO & Technology LeadExecutive Director, 48in48Co-host, Tech Talk, Y’allSee my Now page →
two hats, one fedora
Marketing lead. Technology lead. Or both.
I make complex ideas and messages easy to understand, whether the thing that’s stuck is your message or your tools.
the technology hat
Technology Lead
AI without the hype. Tech your team will actually use.
- Tech strategy & roadmap — what to buy, build, and stop paying for
- AI adoption & training — where AI saves real time, and where it doesn’t
- Websites & digital — rebuilds, re-platforms, and the tools around them
- Systems & tools — CRM, donor database, project tools, automations
Especially for nonprofits: built on 11 years and 1,700+ nonprofit websites with 48in48.
from the notebook
Writing
Featured
How I Moved My Blog From WordPress to EmDash (Mostly, I Asked Claude)
After 20 years on WordPress, I moved my blog to EmDash and Astro. How I did it? I used Claude. Here’s the step-by-step for the nerds.
Read the essay →Two places AI is huge that most people miss
If you’re still using AI as a simple chatbot, you’re missing out. Here are the two places I’ve seen it change how I work: rebuilding my own software to fit the way I think, and an AI assistant that kept me from driving to a coffee meeting that no longer existed.
Read →Surprised by Green Lights
Read →We're live on Product Hunt
Read →First time I've asked you for anything
Read →Making a Fool of Yourself Is Sometimes the Point
Read →Best Practices Are Just Average Practices, Embrace the Contrarian Way
Read →things I make & run
The Podcast & the Companies
behind the desk
Executive Director48in481,700+ nonprofit websites built over 11 years.Podcast productionEdgewise MediaCreate marketing content fast through podcasts.Stay connectedTogether LettersStay connected with the people important to you, outside of social media.My consultingEnable GoodMarketing and technology consulting for nonprofits.
is it the message or the tools?
Either way, I can help fix it.
Bring me in as your Fractional CMO, your Technology Lead, or both. For nonprofits and growing businesses.
“I make complex ideas and messages easy to understand.”
One email a week.
Practical, short, no hype.
Marketing, tech, and leadership from a dad of five and student of stoicism.