Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

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5 reasons your marketer isn’t getting results

Marketing should lead to results. But it often doesn't. I've often seen it with younger marketers in smaller companies, working very hard but only progressing a little. CEOs, here are...
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Process is the scaffolding to support growth

You will not get your company to the next level by keeping your processes in your head and winging it as you go. Gino Wickman - Traction Too many leaders...
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Great marketing requires making an offer they can’t refuse

Great marketing requires making an offer they can't refuse. Insert obligatory Godfather reference here that people under 35 won't get (unless they have amazing taste in movies). We are marketers...
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Leadership is about hacking, but not the kind you think

"It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is. Bruce Lee We often think about leadership as...
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More marketers should make lose-win offers

We've all heard about (and advocated for) win-win scenarios. It's best when everyone wins. But, related to marketing, I've heard both Tim Ferris and Alex Hermozi talk about making a...
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What I want people to say about me

I read this quote recently, and it has haunted me. “the most serious misfortune for a busy man, who is overwhelmed by his possessions is, that he believes men to...
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What should your marketing foundation look like?

Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing channels (where you will market),...
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Want to win? It’s time to change.

"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances." Sun Tzu - The Art of War...
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Questions to ask when setting marketing goals

Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a few quick questions to get...