Simple, Effective Marketing
I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.
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Simple, Effective Marketing
I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.
Get my weekly marketing newsletter
Connect with me:
My Podcasts:
My Companies:
LATEST POSTS
Adoption / Personal / Perspective
Our Adoption is Over
Leadership / Marketing / Personal
What I have learned from 676 hours of reading (plus book recommendations)
Marketing
Reps Over Results
Every Task Has an Overhead Tax
In knowledge work, when you agree to a new commitment, be it a minor task or a large project, it brings with it a certain amount of ongoing administrative overhead:...
Marketing is about Value
Great marketing always comes down to value. It starts with the values you have as an organization, i.e., Nike values effort and performance. It ends by communicating value, i.e., Nike...
What do you believe about your capacity?
I'm a big fan of David Goggins. He is a powerhouse. David does things that I imagine no human should be able to do. He is the only person ever...
Why I’m Done with “Experts,” and Hope You Are Too
Yesterday, I saw a TikTok video of an "expert" claiming that blending up a banana changes its glycemic index. Blending and chewing a banana are the same thing; his claim...
How Business Owners Can Use Social Listening to Better Understand Their Customers
Ever wonder what your customers really think? Social listening is like being a fly on the wall giving you insight into your customers. Here's how to tune in: Keep an...
How to test paid ads to get leads
If you own a small business, you have likely considered using paid ads to get leads but need to know where to start. Here is a quick primer to get...
What things would guarantee success if you were to do them for long enough?
Knowing the right things to do, doing the right things, and doing the right things for long enough to see success are different. I often know what to do, but...
