Simple, Effective Marketing
I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.
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Simple, Effective Marketing
I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.
Get my weekly marketing newsletter
Connect with me:
My Podcasts:
My Companies:
LATEST POSTS
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What I have learned from 676 hours of reading (plus book recommendations)
Reps Over Results
In marketing, reps are often more important than results. We should be results-oriented; the problem is that we are often results-oriented over too short a time horizon. Let's say we...
The one question that will help achieve your dreams
“Achieving your dreams comes down to one question: How many times are you willing to get back up after falling down? Entrepreneurship is nothing more than the ability to come...
Every Task Has an Overhead Tax
In knowledge work, when you agree to a new commitment, be it a minor task or a large project, it brings with it a certain amount of ongoing administrative overhead:...
Marketing is about Value
Great marketing always comes down to value. It starts with the values you have as an organization, i.e., Nike values effort and performance. It ends by communicating value, i.e., Nike...
What do you believe about your capacity?
I'm a big fan of David Goggins. He is a powerhouse. David does things that I imagine no human should be able to do. He is the only person ever...
Why I’m Done with “Experts,” and Hope You Are Too
Yesterday, I saw a TikTok video of an "expert" claiming that blending up a banana changes its glycemic index. Blending and chewing a banana are the same thing; his claim...
How Business Owners Can Use Social Listening to Better Understand Their Customers
Ever wonder what your customers really think? Social listening is like being a fly on the wall giving you insight into your customers. Here's how to tune in: Keep an...
