If you own a small business, you have likely considered using paid ads to get leads but need to know where to start. Here is a quick primer to get started today.
- Choose an ad platform that works for you. Make sure your audience is there. And ensure you can target the audience effectively (running ads specifically for your demographic).
- Define your goals. Do you want leads, brand awareness, more followers, or something else?
- Know your audience intimately. The only way to craft a good ad is by having a specific audience that you know well.
- Create your ad, preferably with an offer that appeals to your audience.
- Create a landing page for your ad. Use the same images and language used in the ad. Do not send ad clicks to your home page; that’s just giving away money. Make sure the landing page has a call to action, like a form to fill out.
- Start small, then grow. Start with a small budget, see how it performs, and expand on what works.