Why I’m Done with “Experts,” and Hope You Are Too

April 16, 2024

Yesterday, I saw a TikTok video of an “expert” claiming that blending up a banana changes its glycemic index. Blending and chewing a banana are…

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How Business Owners Can Use Social Listening to Better Understand Their Customers

April 3, 2024

Ever wonder what your customers really think? Social listening is like being a fly on the wall giving you insight into your customers. Here’s how…

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How to test paid ads to get leads

April 1, 2024

If you own a small business, you have likely considered using paid ads to get leads but need to know where to start. Here is…

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How to Kick-start Your Content Marketing This Week

March 27, 2024

Content marketing is about enriching your audience’s lives, not just selling. Here’s a quick guide to get started: Choose a Medium Choose a medium you’re…

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5 reasons your marketer isn’t getting results

March 25, 2024

Marketing should lead to results. But it often doesn’t. I’ve often seen it with younger marketers in smaller companies, working very hard but only progressing…

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