What I have learned from 676 hours of reading (plus book recommendations)

June 3, 2024

Two years ago, a friend texted me. He wanted to read more and challenged me to read for a set amount of time daily. At…

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Reps Over Results

May 7, 2024

In marketing, reps are often more important than results. We should be results-oriented; the problem is that we are often results-oriented over too short a…

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Marketing is about Value

April 29, 2024

Great marketing always comes down to value. It starts with the values you have as an organization, i.e., Nike values effort and performance. It ends…

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Why I’m Done with “Experts,” and Hope You Are Too

April 16, 2024

Yesterday, I saw a TikTok video of an “expert” claiming that blending up a banana changes its glycemic index. Blending and chewing a banana are…

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How Business Owners Can Use Social Listening to Better Understand Their Customers

April 3, 2024

Ever wonder what your customers really think? Social listening is like being a fly on the wall giving you insight into your customers. Here’s how…

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