Marketing
I don’t get the obsession with best practices. People always talk about them, likely because none of us really knows what we are doing and…
It’s time for something a little crazy. And for those who know me, this should not be a surprise. First, here’s what happened. I’ve been…
Two years ago, a friend texted me. He wanted to read more and challenged me to read for a set amount of time daily. At…
In marketing, reps are often more important than results. We should be results-oriented; the problem is that we are often results-oriented over too short a…
Great marketing always comes down to value. It starts with the values you have as an organization, i.e., Nike values effort and performance. It ends…