Why are you marketing?

January 24, 2024

Why are you marketing? Do you want to sell something? Or are you in this for something deeper? Marketing is about helping people. It should…

Read More

The top 10 marketing decisions every business leader must make

January 22, 2024

I’ve been a marketing agency owner (twice), chief marketing officer (CMO), and marketing consultant for over 20 years. These are the most critical marketing decisions…

Read More

Marketing is too complex, let’s fix it

November 28, 2023

Do you know how many marketing tools there are? Thousands. Yep, there are thousands of tools to accomplish the one thing marketing promises: increase revenue.…

Read More

The crazy conversation that led to $33M in impact, and 3 things I learned from it

October 8, 2023

The Crazy Conversation Nine years ago, I got a crazy call. It went something like this: Jeff: Hey, Adam, I have an idea. Could we host…

Read More

Why I started a content company

January 7, 2022

I’m doing something new. I’ve been in marketing for most of my career, first with websites, then with social media (a bit), and most recently…

Read More