We’ve all heard about (and advocated for) win-win scenarios. It’s best when everyone wins. But, related to marketing, I’ve heard both Tim Ferris and Alex…

Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing…

Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a…

Can you describe your customer in detail? Most businesses can’t. I used to sell websites (when I owned a digital marketing agency), and in the…