Marketing is too complex, let’s fix it

November 28, 2023

Do you know how many marketing tools there are? Thousands. Yep, there are thousands of tools to accomplish the one thing marketing promises: increase revenue.…

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The crazy conversation that led to $33M in impact, and 3 things I learned from it

October 8, 2023

The Crazy Conversation Nine years ago, I got a crazy call. It went something like this: Jeff: Hey, Adam, I have an idea. Could we host…

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Why I started a content company

January 7, 2022

I’m doing something new. I’ve been in marketing for most of my career, first with websites, then with social media (a bit), and most recently…

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The two most important parts of any communication

October 28, 2021

Know why you are communicating The most important part of any communication is the why. Why does this communication exist? Why are you sending that…

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Good Marketing is about being DIFFerent

April 11, 2021

This was originally published to my Substack Newsletter here. Did you check out Commercial Fest 2021 (er, I mean the Super Bowl)? I did, and…

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