Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing…

Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a…

Can you describe your customer in detail? Most businesses can’t. I used to sell websites (when I owned a digital marketing agency), and in the…

Why are you marketing? Do you want to sell something? Or are you in this for something deeper? Marketing is about helping people. It should…

I’ve been a marketing agency owner (twice), chief marketing officer (CMO), and marketing consultant for over 20 years. These are the most critical marketing decisions…