Do you know how many marketing tools there are? Thousands. Yep, there are thousands of tools to accomplish the one thing marketing promises: increase revenue. The same applies to marketing strategies, books, frameworks, funnels, etc.
I’ve been in marketing for over 20 years, and it’s always seemed a little much. In those 20 years, I’ve seen the rise of social media, blogs, podcasting, and now AI. More tools, more to do, more complexity, but usually with little effectiveness. I know business owners who have hired a new marketing person out of school, thinking that if they throw someone full-time into marketing, surely it will work then. Right? Wrong. Other friends have gone the agency route, only to end up on the back burner of a low-level account manager, still not seeing results.
Marketing doesn’t have to be this way. It can be simple and effective. And it doesn’t have to break the bank or take up all your time. The secret to marketing is the same as the secret to being great at anything: pick a direction and pursue it relentlessly until it works. That’s how you become a chess grandmaster and an effective marketer.
You may think, “There are a million strategies, books, frameworks, etc., which should I pick?” That’s why I’m starting this newsletter. I’ve read the best marketing books and blog posts. I’ve watched the videos. I’ve tested the strategies. Great thinking is out there, but it’s still complex and hard to find. But one of my superpowers is taking complex things and making them simple and effective.
This newsletter will walk you through my entire approach to marketing, helping you implement simple, effective strategies and tactics leading to growth. My framework for thinking about marketing is pretty simple:
- Philosophy – why are you marketing? The why matters more than you might think.
- Strategy – how will you approach marketing? This includes personas, offers, channels, etc.
- Tactics – what things will you do to market your business?
- Execution – who will do what, when?
It’s time to make marketing simple and effective. Let’s get started.