Marketing should lead to results. But it often doesn’t. I’ve often seen it with younger marketers in smaller companies, working very hard but only progressing a little.
CEOs, here are five reasons your marketer isn’t getting results.
- Too many meetings. If your marketer spends all their time in meetings and has no time to think or create, they can’t market.
- Too much direction. CEOs have many ideas and share them openly with their team. This often leads marketers toward working on many projects simultaneously, with no focus or traction.
- Too many goals. If you have a small marketing team trying to dominate in SEO, Social Media, and email, they are destined to fail. Pick a lane and own it.
- Too much complexity. Marketing should start simple, prove effectiveness, and build.
- Too little leadership. Many younger marketers need leadership in time management and focus. If you don’t have time to lead them, get someone who does.