Simple, Effective Marketing
I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.
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Simple, Effective Marketing
I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.
Get my weekly marketing newsletter
Connect with me:
My Podcasts:
My Companies:
LATEST POSTS
Business / Leadership / Marketing / Perspective
Why I’m Done with “Experts,” and Hope You Are Too
Business / Marketing
How Business Owners Can Use Social Listening to Better Understand Their Customers
Business / Marketing / Uncategorized
How to test paid ads to get leads
Leadership / Perspective / Productivity
What things would guarantee success if you were to do them for long enough?
5 reasons your marketer isn’t getting results
Marketing should lead to results. But it often doesn't. I've often seen it with younger marketers in smaller companies, working very hard but only progressing a little. CEOs, here are...
Process is the scaffolding to support growth
You will not get your company to the next level by keeping your processes in your head and winging it as you go. Gino Wickman - Traction Too many leaders...
Great marketing requires making an offer they can’t refuse
Great marketing requires making an offer they can't refuse. Insert obligatory Godfather reference here that people under 35 won't get (unless they have amazing taste in movies). We are marketers...
Leadership is about hacking, but not the kind you think
"It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is. Bruce Lee We often think about leadership as...
More marketers should make lose-win offers
We've all heard about (and advocated for) win-win scenarios. It's best when everyone wins. But, related to marketing, I've heard both Tim Ferris and Alex Hermozi talk about making a...
What I want people to say about me
I read this quote recently, and it has haunted me. “the most serious misfortune for a busy man, who is overwhelmed by his possessions is, that he believes men to...
What should your marketing foundation look like?
Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing channels (where you will market),...
