Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

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What should your marketing foundation look like?

Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing channels (where you will market),...
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Want to win? It’s time to change.

"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances." Sun Tzu - The Art of War...
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Questions to ask when setting marketing goals

Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a few quick questions to get...
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Who is your customer?

Can you describe your customer in detail? Most businesses can't. I used to sell websites (when I owned a digital marketing agency), and in the early years, my customer was...
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Why are you marketing?

Why are you marketing? Do you want to sell something? Or are you in this for something deeper? Marketing is about helping people. It should help people find what they...
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Three reasons leaders need regret

“If we know what we truly regret, we know what we truly value.”― Daniel H. Pink, The Power of Regret: How Looking Backward Moves Us Forward Leaders tend to look forward....
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The top 10 marketing decisions every business leader must make

I've been a marketing agency owner (twice), chief marketing officer (CMO), and marketing consultant for over 20 years. These are the most critical marketing decisions a business owner/leader will make....
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Marketing is too complex, let’s fix it

Do you know how many marketing tools there are? Thousands. Yep, there are thousands of tools to accomplish the one thing marketing promises: increase revenue. The same applies to marketing...
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The crazy conversation that led to $33M in impact, and 3 things I learned from it

The Crazy Conversation Nine years ago, I got a crazy call. It went something like this: Jeff: Hey, Adam, I have an idea. Could we host an event to build a...