Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

Business / Leadership / Marketing / Perspective

Why I’m Done with “Experts,” and Hope You Are Too

April 16, 2024
Business / Marketing

How Business Owners Can Use Social Listening to Better Understand Their Customers

Business / Marketing / Uncategorized

How to test paid ads to get leads

Leadership / Perspective / Productivity

What things would guarantee success if you were to do them for long enough?

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Good or bad? It’s hard to tell.

Getting fired is bad right? Maybe. Landing that dream job is great, right? Maybe. It's hard to tell what something will lead to. I've been fired exactly one time. It...
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What’s your sentence?

I've been reading about Stoicism lately. One of its teachings is the idea of Memento Mori, Latin for "remember that you [have to] die." Honestly, this idea scares me, always...
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No two journeys are the same

Note that, as you improve, you may be tempted to demand the same from other people. Refrain from that urge. Instead, keep the standard you develop for yourself personal. Natta,...
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The thought that made me love cleaning

For most of my adult life, I have loved having a clean space but hated cleaning. Sometimes this tension meant I would avoid cleaning for a long time and then...
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What we can’t do

Have you ever found that you can't do something simple? Or, more accurately, that you can't bring yourself to do it consistently? As I look back over my life, I...
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What we can’t see

When I started my first agency, we had a client I didn't love. He was a nice guy, and I liked his work, but I thought he was annoying and...
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2023 Habit Tracking – January

In 2023, I opted for a different approach to a New Year's resolution. I'm tracking my time working on tasks I care about. I'm tracking other habits too, on my...
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I replaced my New Year’s resolution with this

I used to make New Year's Resolutions. It's just so tempting. It's a new year, a blank slate, a new beginning, and we can improve. But, like most, my resolutions...
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Automate and leave it alone

I'm a big fan of automation in work and life. Automation in work looks like auto emails sent to podcast guests and calendar booking software that helps me stop the...