Great marketing requires making an offer they can’t refuse. Insert obligatory Godfather reference here that people under 35 won’t get (unless they have amazing taste in movies).

We are marketers in an attention economy, where getting someone’s attention, even while sitting with them at the dinner table, is increasingly hard.

Because it’s so hard to get attention, we have to have stronger marketing offers than ever if we want to compete.

Ideally, we will offer something of insane value for a crazy low price, get that sale, and then build on that foundation toward more sales.