“Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.”

• Sun Tzu – The Art of War

When leaders win, it’s always tempting to write down the play we ran and then run it again and again and again. Only we have to realize that won’t work. When something works once, it might not work again. Circumstances change. The team changes. The world changes. We change.

Consider how leadership worked in the 80s and 90s compared to now. A leader from the 90s wouldn’t make it today. Even a leader stuck in a success just five years ago is in danger. Things are moving more quickly than ever, and the rise of AI expedites that fact.

The only way to win is to look at the current circumstances, adjust your thinking, and move forward. It’s always time to change.