Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

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I’m going to lie to you, and that’s ok

If you are a friend and reading this now, this is me, letting you know I'm going to lie to you. It's not personal, and it's not that we aren't...
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A plan is better than auto-pilot

I finished reading The Master Plan: My Journey from Life in Prison to a Life of Purpose by Chris Wilson. It's one of the most inspiring books I've read and immediately became...
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What’s better than being famous?

As a kid, I loved watching I Love Lucy. Now, as an adult, I still love it, and so do my kids. We have been watching it together most evenings,...
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The one thing leaders can do to create more trust with their team

I recently wrote that we are having the wrong conversation about work. Remote work is never going away for knowledge workers, so we should be talking about trust, freedom, and asynchronous...
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We are having the wrong conversation about work

We are having the wrong conversation about work. The remote work conversation is so 2020. It was a thing long before that too. I keep seeing articles like "Why companies...
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Who do you want to be?

I'm rereading Atomic Habits. One of the main points early in the book is that habits get formed and reinforced based on who you think you are. Do you see...
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Forget your goals, build a system instead

It's mid-January, just enough time for the good intentions of early January to meet with the harsh reality of late January. In early January, we set goals, make resolutions, and...
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Key Takeaways from Deep Work

I recently read the book Deep Work by Cal Newport. The book is fantastic and helped me see ways to improve my work in terms of quality and productivity. Cal Newport...
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Why I started a content company

I'm doing something new. I've been in marketing for most of my career, first with websites, then with social media (a bit), and most recently in strategy as a CMO...