Simple, Effective Marketing
I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.
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Simple, Effective Marketing
I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.
Get my weekly marketing newsletter
Connect with me:
My Podcasts:
My Companies:
LATEST POSTS
Business / Leadership / Marketing / Perspective
Why I’m Done with “Experts,” and Hope You Are Too
Business / Marketing
How Business Owners Can Use Social Listening to Better Understand Their Customers
Business / Marketing / Uncategorized
How to test paid ads to get leads
Leadership / Perspective / Productivity
What things would guarantee success if you were to do them for long enough?
Why I started a content company
I'm doing something new. I've been in marketing for most of my career, first with websites, then with social media (a bit), and most recently in strategy as a CMO...
The two most important parts of any communication
Know why you are communicating The most important part of any communication is the why. Why does this communication exist? Why are you sending that email? Why are you posting...
I’m slowly exiting Facebook, here’s what I’m doing instead
It's controversy after controversy with Facebook. Whether it's data leaks, improper use of our data, decisions to create a kids Instagram (and then a reversal), or as a den of...
Planning to be wrong is a good way to be more right
Welcome to being wrong We are all wrong. From time to time, or all the time, being wrong is inevitable, and it doesn't have to be bad. There is a...
Facts have a half-life, so what chance do you really have of being right?
Most leaders think they are right most of the time. I'm not sure it's that simple. What if the question of, "am I right?" is the wrong one? The question...
The hardest thing about having a wife, 5 kids, 2 dogs, and a cat
I have a wife, five (almost 6) kids, two dogs, and a cat. My life is full, fulfilling, and of course, complex at times. I start work early while still...
The Value of Boredom
We work hard to eliminate boredom, but should we? We live in a time of instant entertainment and gratification. I confess that I’m addicted to it. If I’m in line...
