Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

mika-baumeister-J5yoGZLdpSI-unsplash(1)

Leadership is about hacking, but not the kind you think

"It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is. Bruce Lee We often think about leadership as...
liam-nguyen-pNuYJM7K8sY-unsplash1

More marketers should make lose-win offers

We've all heard about (and advocated for) win-win scenarios. It's best when everyone wins. But, related to marketing, I've heard both Tim Ferris and Alex Hermozi talk about making a...
hannah-rodrigo-mf_3yZnC6ug-unsplash1

What I want people to say about me

I read this quote recently, and it has haunted me. “the most serious misfortune for a busy man, who is overwhelmed by his possessions is, that he believes men to...
scott-blake-rsGd-rXFGkM-unsplash1

What should your marketing foundation look like?

Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing channels (where you will market),...
ross-findon-mG28olYFgHI-unsplash1

Want to win? It’s time to change.

"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances." Sun Tzu - The Art of War...
towfiqu-barbhuiya-oZuBNC-6E2s-unsplash1

Questions to ask when setting marketing goals

Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a few quick questions to get...
jon-tyson-vVSleEYPSGY-unsplash1

Who is your customer?

Can you describe your customer in detail? Most businesses can't. I used to sell websites (when I owned a digital marketing agency), and in the early years, my customer was...
the-77-human-needs-system-axK93Sfmflc-unsplash1

Why are you marketing?

Why are you marketing? Do you want to sell something? Or are you in this for something deeper? Marketing is about helping people. It should help people find what they...
felipepelaquim-BUkU-VhzW-s-unsplash1

Three reasons leaders need regret

“If we know what we truly regret, we know what we truly value.”― Daniel H. Pink, The Power of Regret: How Looking Backward Moves Us Forward Leaders tend to look forward....