Simple, Effective Marketing
I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.
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Simple, Effective Marketing
I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.
Get my weekly marketing newsletter
Connect with me:
My Podcasts:
My Companies:
LATEST POSTS
Business / Leadership / Marketing / Perspective
Why I’m Done with “Experts,” and Hope You Are Too
Business / Marketing
How Business Owners Can Use Social Listening to Better Understand Their Customers
Business / Marketing / Uncategorized
How to test paid ads to get leads
Leadership / Perspective / Productivity
What things would guarantee success if you were to do them for long enough?
Who is your customer?
Can you describe your customer in detail? Most businesses can't. I used to sell websites (when I owned a digital marketing agency), and in the early years, my customer was...
Why are you marketing?
Why are you marketing? Do you want to sell something? Or are you in this for something deeper? Marketing is about helping people. It should help people find what they...
Three reasons leaders need regret
“If we know what we truly regret, we know what we truly value.”― Daniel H. Pink, The Power of Regret: How Looking Backward Moves Us Forward Leaders tend to look forward....
The top 10 marketing decisions every business leader must make
I've been a marketing agency owner (twice), chief marketing officer (CMO), and marketing consultant for over 20 years. These are the most critical marketing decisions a business owner/leader will make....
Marketing is too complex, let’s fix it
Do you know how many marketing tools there are? Thousands. Yep, there are thousands of tools to accomplish the one thing marketing promises: increase revenue. The same applies to marketing...
The crazy conversation that led to $33M in impact, and 3 things I learned from it
The Crazy Conversation Nine years ago, I got a crazy call. It went something like this: Jeff: Hey, Adam, I have an idea. Could we host an event to build a...
What are we wrong about today?
In the mid-1900s, you didn't pump your own gas. All service stations were "full service," so they would pump the gas, check your engine, tires, etc., and clean your windshield....
