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Adoption / Personal / Perspective
Our Adoption is Over
Leadership / Marketing / Personal
What I have learned from 676 hours of reading (plus book recommendations)
Marketing
Reps Over Results
Great marketing requires making an offer they can’t refuse
Great marketing requires making an offer they can't refuse. Insert obligatory Godfather reference here that people under 35 won't get (unless they have amazing taste in movies). We are marketers...
Leadership is about hacking, but not the kind you think
"It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is. Bruce Lee We often think about leadership as...
More marketers should make lose-win offers
We've all heard about (and advocated for) win-win scenarios. It's best when everyone wins. But, related to marketing, I've heard both Tim Ferris and Alex Hermozi talk about making a...
What I want people to say about me
I read this quote recently, and it has haunted me. “the most serious misfortune for a busy man, who is overwhelmed by his possessions is, that he believes men to...
What should your marketing foundation look like?
Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing channels (where you will market),...
Want to win? It’s time to change.
"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances." Sun Tzu - The Art of War...
Questions to ask when setting marketing goals
Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a few quick questions to get...