Marketing

Moments of delight

By Adam Walker · · 2 min read

When we were planning the first 48in48, I was convinced that our volunteers needed to have a great experience. After all, the volunteers are giving up an entire weekend to benefit nonprofits, so their experience should be top notch and a little fun. So I came up with the idea of giving them "moments of delight" during the event. That first event we created "moments of delight" by having a give away every three hours, serving surprise deserts (and BBQ) during late hours, and bringing in a famous former Atlanta Falcon to give a pep talk. The volunteer team loved it. Since then, each 48in48 has it's own "moments of delight, " and we remain committed to being sure the volunteers love their time with us.

Since starting 48in48, have been thinking more and more about creating moments of delight. How can I create moments of delight for my employees? How can I create moments of design for my kids and my wife?

A moment of delight can be simple, an unexpected moment of fun or a small gift. For my kids, it's as simple as a tickle fight or bodyslam onto the sofa. For my wife, it might be buying her a new pack of gum, chapstick, or home decor item. For my employees, it might be an afternoon at Top Golf, or a goofy meme shared on slack. I think creating moments of delight can be simple and fun. I think everyone should smile at unexpected moments, and I hope to help provide some smiling opportunities to the people around me.

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Adam WalkerHusband. Father of five. Wearer of fedoras. Helper of nonprofits. Fractional CMO, Technology Lead, and Executive Director of 48in48.

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