The danger of self broadcasting is primarily in trusting the delivery of your message to yourself alone.
In an age when within 5 minutes we can record a video and place it on the web for millions to view, we tend to think a lot about broadcasting our message ourselves because, after all, we know the message best and we know the most effective way to communicate it.
The problem with this thinking is that in broadcasting our message so broadly we often lose the ability to communicate it in such a way that it penetrates the filters that most people have in place. People hear the message and think it’s nice, but it doesn’t change them.
The best way to spread a message is discipleship, or creating message advocates. These are people that have heard the message, understood it, been changed by it, and now want to shout it from the rooftops. They will not only understand the message well enough to spread it, but they will innovate and find new ways to spread it, taking it to places you never could have imagined for intended.
It you want to tell the World something, a clever Youtube video will get you seen, but sitting down and conveying that message to a group of people that will integrate it into their lives’ and spread it organically will have far more impact, though it is the less sexy route to take.
I think we need to be careful in how we broadcast ourselves, the medium we use might very well dilute the power behind what we say.
On a personal note: This is my first post on my new blog. Here I will talk about things that interest and challenge me, no more, no less. I hope that I will do more than simply create clever messages, I hope to create messengers, to impact readers with new thoughts and ideas that they can then take to the world. Its a bold goal, but I’m not aiming at a shallow impact, I want a long lasting one.