Simple, Effective Marketing

Give context for good communication please

Communication centers around context. If I say to my wife, “how much did you spend?” as she is bringing in grocery bags from the car, the context and question are clear. But, if I ask my wife, “how much did you spend?” at the end of the day while sitting on the sofa, the question is odd and confusing.

I am finding that as communication technology gets easier, people get so excited to communicate their thought (after all, it’s just a quick text) that they completely forget to give the context around their communication. As a result, I get emails like, “Adam can we resolve today?” To which I respond, “Can we resolve what?” (that was a real email from last week).

When someone communicates without context I believe they are making the following mistakes:

As a result, people send off communications with a question that might mean five different things based on the context of the question.

I confess that I have often been guilty of this often and have made all of the assumptions above. I have seen how this has frustrated my co-workers and wasted time. So, I have come up with the following little checklist to consider in sending communication:

If the answer to both of those questions is yes, then I’m good to send the communication. But, if one of those answers is no, I need to provide more context.

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