Simple, Effective Marketing

Make better decisions by having a default answer

We make a lot of decisions daily. Not all of them are great. I have discovered that by having default answers prepared for common questions, I can fast-track a good answer, saving myself some mental energy in the process and improving my decision making overall.

Have you ever been relaxing at home on a Saturday, lying on the couch, almost asleep, when you hear a knock on your door? In your stupor, you open the door to find a salesperson on your front stoop. They go into their spiel before you can object, and you just can’t seem to get a chance to jump in to stop them. Eventually, you end up agreeing to a free “assessment” next week because they will “be in the neighborhood” and you just want to get away. Bad decision right?

I created a default answer for just this situation. When a door to door salesperson knocks on my door, I open it and quickly tell them that I don’t make any decisions about purchases at my front door. I invite them to give me some materials if they want, and tell them I will reach out if I’m interested. I don’t listen to sales pitches at the door, because I won’t make a decision at the door, ever. This approach gets people off my front stoop much more quickly and gets me back to my nap (yeah right, like that ever happens with five kids). By having this as my default answer, I know I will never get sold at my front door again.

You can create default answers for all kinds of common questions. For example:

My advice on creating default answers in this increasingly demanding world is to say no a lot, and yes to just the right things that will make a big difference in your world.

Photo by Isaiah Rustad on Unsplash

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