adamw
“Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” When leaders…
Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a…
Can you describe your customer in detail? Most businesses can’t. I used to sell websites (when I owned a digital marketing agency), and in the…
Why are you marketing? Do you want to sell something? Or are you in this for something deeper? Marketing is about helping people. It should…
“If we know what we truly regret, we know what we truly value.”― Daniel H. Pink, The Power of Regret: How Looking Backward Moves Us Forward…