adamw

Process is the scaffolding to support growth

February 20, 2024

You will not get your company to the next level by keeping your processes in your head and winging it as you go. Gino Wickman…

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Great marketing requires making an offer they can’t refuse

February 19, 2024

Great marketing requires making an offer they can’t refuse. Insert obligatory Godfather reference here that people under 35 won’t get (unless they have amazing taste…

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Leadership is about hacking, but not the kind you think

February 15, 2024

“It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is. Bruce Lee We…

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More marketers should make lose-win offers

February 8, 2024

We’ve all heard about (and advocated for) win-win scenarios. It’s best when everyone wins. But, related to marketing, I’ve heard both Tim Ferris and Alex…

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What I want people to say about me

February 5, 2024

I read this quote recently, and it has haunted me. “the most serious misfortune for a busy man, who is overwhelmed by his possessions is,…

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