adamw

What I want people to say about me

February 5, 2024

I read this quote recently, and it has haunted me. “the most serious misfortune for a busy man, who is overwhelmed by his possessions is,…

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What should your marketing foundation look like?

January 31, 2024

Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing…

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Want to win? It’s time to change.

January 30, 2024

“Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” When leaders…

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Questions to ask when setting marketing goals

January 29, 2024

Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a…

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Who is your customer?

January 29, 2024

Can you describe your customer in detail? Most businesses can’t. I used to sell websites (when I owned a digital marketing agency), and in the…

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