adamw

Every Task Has an Overhead Tax

April 30, 2024

In knowledge work, when you agree to a new commitment, be it a minor task or a large project, it brings with it a certain…

Marketing is about Value

April 29, 2024

Great marketing always comes down to value. It starts with the values you have as an organization, i.e., Nike values effort and performance. It ends…

What do you believe about your capacity?

April 28, 2024

I’m a big fan of David Goggins. He is a powerhouse. David does things that I imagine no human should be able to do. He…

Why I’m Done with “Experts,” and Hope You Are Too

April 16, 2024

Yesterday, I saw a TikTok video of an “expert” claiming that blending up a banana changes its glycemic index. Blending and chewing a banana are…

How Business Owners Can Use Social Listening to Better Understand Their Customers

April 3, 2024

Ever wonder what your customers really think? Social listening is like being a fly on the wall giving you insight into your customers. Here’s how…