Hi. I'm Adam Walker.

Husband. Father of five. Wearer of fedoras. Helper of nonprofits.

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Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

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7 things I do today as a CEO that I didn’t do 7 years ago

I co-founded Sideways8 seven years ago. At the time I would have told you I knew what I was doing as a leader. Now, seven years later, I realize how...
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This phrase is changing my perspective, and really everything

Lately, I have added a phrase to my vernacular. I repeat it in my mind and aloud. The phrase has become somewhat of a mantra and a mini-meditation of sorts....
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Thoughts on Personal Branding (from the “Hat Man”)

I have been labeled (branded) the "Hat Man." If you go to my company's homepage and scroll down to the team section, you will notice that where a job title...
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Good and bad communication

I'm sure I will regret sharing this story, but blogging is about authenticity, and authenticity is often about telling real, dumb stories. When I was in middle school, I have...
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The family we will never know

His smile is infectious, lighting up his entire face and the room surrounding it. I watch him as I write this, playing, smiling, laughing, perfect. He makes me smile all...
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“I have a bad memory” – I refuse to ever say that again

It happened again in embarrassing fashion. I was in a social situation on Sunday with someone I had met several times. It was just him and me and our kids,...
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5 things you might not know about me

The other day I was a guest on a podcast and the interviewer asked me for 5 things most people don't know about me. Here is what I came up...
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Success is often about context and timing

I have a workout app that I love. In fact, I have made it my app recommendation on my podcast because I'm impressed with it. But, I haven't rated it...
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The importance of being known

When I was in college, I didn't know my professors. I was the kid that would sit in the back of the class, half listen to the lectures (because I...