Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

Business / Leadership / Marketing / Perspective

Why I’m Done with “Experts,” and Hope You Are Too

April 16, 2024
Business / Marketing

How Business Owners Can Use Social Listening to Better Understand Their Customers

Business / Marketing / Uncategorized

How to test paid ads to get leads

Leadership / Perspective / Productivity

What things would guarantee success if you were to do them for long enough?

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Philosophy is critical to success

I'm reading Pete Carroll's book, Win Forever. Pete is the former coach of the USC Trojans and the current coach of Seattle Seahawks. During Pete's time at USC, "the Trojans...
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Follow through is the best predictor of success

I recently finished Angela Duckworth's book Grit. The book is about, well, grit, what it is, how if affects us and how to have more of it. Grit is the...
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What is your default response?

I'm convinced everyone has a default response, a way of thinking that predisposes them to respond in certain ways. Sometimes these responses may be good, sometimes bad. But, I would...
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On Dreaming Big

A little less than two years ago Jeff and I started talking about 48in48. We were wondering if it was possible to build 48 websites for 48 nonprofits in 48...
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48in48 NYC is about to start!

We are less than three hours away from the start of 48in48 in New York City, and I'm pumped! The Atlanta event two weeks ago went amazing, as expected. But,...
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The power of a challenge

I recently started lifting weights with a buddy. During one of our times on the bench press recently we were doing three sets of ten and by the time I...
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Why I bought a penmanship training kit

Yesterday I got my Spencerian Penmanship training workbooks. Spencerian script was the primary writing style in the United States from 1850 to 1925 and was important in business and personal correspondence....
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Talkers, Listeners and Something in Between

I have a lot of calls and meetings. Some are for business, some personal, some networking and some for my nonprofit. On average I meet with or talk to around...
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2 kinds of pain

I was working out with a friend the other day when he told me something profound. "There are two kinds of pain," he said, "the pain of discipline, or the...