Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

Business / Leadership / Marketing / Perspective

Why I’m Done with “Experts,” and Hope You Are Too

April 16, 2024
Business / Marketing

How Business Owners Can Use Social Listening to Better Understand Their Customers

Business / Marketing / Uncategorized

How to test paid ads to get leads

Leadership / Perspective / Productivity

What things would guarantee success if you were to do them for long enough?

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Assuming is the enemy of empathy

Empathy is the ability to understand and share the feelings of another person. It's getting on their level and seeing the world as they see it. Assuming is supposing that...
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I’ve been married 4,828 days

Recently I was having coffee with a new friend that is a little older and wiser than I am. He was telling me about how he likes to celebrate each...
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Your impact is bigger than you think

Recently I had lunch with a friend/mentor that I connect with about once a year to catch up and get advice. As we were sitting there, he said, "I owe...
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What will your biggest regret be?

The other day I was driving with my great uncle and talking about life. He has done some fascinating things, so I love hearing about his life, his stories from...
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Starting with trust is important

I was in a panel discussion the other day and was seated next to a woman that is the head of HR for a large corporation. The discussion was about...
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My Great Grandfather’s cotton picking strategy

My grandfather and his siblings grew up picking cotton. They knew hard work from an early age. My grandfather used to like to tell a story about how his dad...
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What I bought instead of an Apple Watch (or a Pebble)

I have been wearing a Pebble Steel watch for about a year and a half now, and eyeing an Apple Watch for the last year as well. I love the...
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Surprise! Snapchat’s not evil, and is actually pretty cool now.

I confess, I started off thinking Snapchat was evil and would only be used for sending inappropriate photos because of the nature of the platform. It turns out it's actually...
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Do you ride the bike, or does the bike ride you? Same question about your phone.

I was taking an ethics class and the professor asked the question, "do you ride the bike, or does the bike ride you?" Of course, we all know the answer...