Simple, Effective Marketing

I'm Adam. Husband. Father of five. Wearer of fedoras. I create content about how to make marketing simple and effective.

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Simple, Effective Marketing

I'm Adam. Husband. Father of six. Wearer of fedoras. I create content about how to make marketing simple and effective.

Get my weekly marketing newsletter

Connect with me:

My Podcasts:

My Companies:

LATEST POSTS

Business / Leadership / Marketing / Perspective

Why I’m Done with “Experts,” and Hope You Are Too

April 16, 2024
Business / Marketing

How Business Owners Can Use Social Listening to Better Understand Their Customers

Business / Marketing / Uncategorized

How to test paid ads to get leads

Leadership / Perspective / Productivity

What things would guarantee success if you were to do them for long enough?

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5 reasons having 5 kids isn’t as hard as you think

The responses that I get when I tell people that I have five kids range from "wow, you are busy" to the predictable "you know what causes that, right?" But...
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Thoughts on being present

I'm all about automation. More than that, I love creating habits that help me to get things done without even really having to think about them. This type of habit...
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I’m slowing down to be more productive, here’s what I expect to happen

Usually, when I think of productivity, I think of frantically working and getting a ton of stuff done. I think the problem with that picture is the word frantic. Frantic...
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The one thing I learned in a 5-minute conversation with Louie Giglio 16 years ago

When I was in college during my sophomore year, I attended 7:22, a Bible study led by Louie Giglio. I enjoyed it, so I decided to volunteer there as well....
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How Goorin Brothers became my favorite hat shop

My first trip to a Goorin Brothers hat shop was in Chicago. I was there with family and decided I wanted to commemorate the occasion by getting a nice hat....
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What I learned from my dad’s car phone calls

Back in the 80s, my dad had the coolest technology of anyone I knew. Granted my sample size was small at the age of seven, but I can still remember...
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How to have a great conference call

At Sideways8, we have an entirely virtual workforce. That means all of our internal meetings and about 85% of our client meetings happen over the phone. After a little more...
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Know your limits – what the birth of my 5th child taught me

My son was born January 8th, 2016 and is #5 on the kid roster in our family. Being #5 you would think that I'm probably an old pro at the...
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5 reasons I don’t finish what I start

I like to see things through, but sometimes finishing what you start is not a good thing. Here are 5 reasons I don't finish what I start. I realize it's...