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Marketing
Reps Over Results
Leadership / Productivity
Every Task Has an Overhead Tax
Marketing
Marketing is about Value
More marketers should make lose-win offers
We've all heard about (and advocated for) win-win scenarios. It's best when everyone wins. But, related to marketing, I've heard both Tim Ferris and Alex Hermozi talk about making a...
What I want people to say about me
I read this quote recently, and it has haunted me. “the most serious misfortune for a busy man, who is overwhelmed by his possessions is, that he believes men to...
What should your marketing foundation look like?
Your marketing foundation is the core mix of marketing assets (like a website and logo), marketing strategies (why you are marketing and to whom), marketing channels (where you will market),...
Want to win? It’s time to change.
"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances." Sun Tzu - The Art of War...
Questions to ask when setting marketing goals
Marketing without clear goals wastes time, money, and opportunity. I like to start all marketing strategy conversations by mapping out solid goals. Here are a few quick questions to get...
Who is your customer?
Can you describe your customer in detail? Most businesses can't. I used to sell websites (when I owned a digital marketing agency), and in the early years, my customer was...
Why are you marketing?
Why are you marketing? Do you want to sell something? Or are you in this for something deeper? Marketing is about helping people. It should help people find what they...